E-commerce SEO Training Real strategies that actually work

We've been watching e-commerce sites struggle with search visibility for years. Most training programs teach outdated tactics or generic advice that doesn't translate to online stores. This program focuses exclusively on what moves the needle for product pages and category structures.

16 Weeks intensive
24 Participants max
80+ Hours practice
E-commerce SEO training environment showing structured learning approach

What you'll actually learn

The curriculum breaks down into three distinct phases. Each builds on what came before, but the structure isn't rigid. If your cohort needs more time on technical SEO, we adjust. That's happened before.

01

Foundation Phase

Weeks 1-5

The basics matter more than people think. We start with how search engines interpret e-commerce sites differently from content sites. Product schema, category architecture, internal linking patterns.

  • E-commerce site structure analysis
  • Product page optimization fundamentals
  • Category hierarchy planning
  • Technical crawling considerations
  • Schema markup for products
02

Application Phase

Weeks 6-11

This is where theory meets messy reality. You'll work with actual e-commerce sites — fixing broken structures, optimizing underperforming categories, dealing with duplicate content issues that plague online stores.

  • Live site auditing sessions
  • Content strategy for product catalogs
  • Managing seasonal inventory changes
  • Link building for e-commerce context
  • Performance monitoring techniques
03

Advanced Strategy

Weeks 12-16

The final weeks focus on problems that only show up at scale. International e-commerce SEO, marketplace integration, managing thousands of product variations without creating indexing nightmares.

  • Large catalog management
  • Multi-region optimization
  • Platform migration strategies
  • Competitive analysis methods
  • Long-term maintenance planning

Who teaches this program

Portrait of Taemin Baek, e-commerce SEO specialist

Taemin Baek

Technical SEO Focus

Spent eight years working directly with mid-sized online retailers. His background is in web development, which explains why he approaches SEO from a technical angle first. He's particularly good at explaining complex crawling issues in simple terms.

  • Former technical lead at two e-commerce agencies
  • Regular contributor to technical SEO forums
  • Worked with 40+ online stores since 2017
Portrait of Jiyeon Kang, e-commerce content strategist

Jiyeon Kang

Content & Strategy

Started in content marketing before specializing in e-commerce specifically. She knows how to make product descriptions work for both search engines and actual human buyers. Her case studies on category page optimization have been referenced in industry discussions.

  • Led content strategy for fashion e-commerce sites
  • Published research on product page conversion
  • 10 years in digital marketing roles

Program structure

Classes meet twice weekly for live sessions. Tuesdays and Thursdays work best for most participants. Each session runs about two and a half hours, though we've gone longer when working through complex problems together.

Program duration 16 weeks
Weekly sessions 2 live classes
Class size 18-24 people
Time commitment 10-12 hrs/week
Format Online live + recorded
Prerequisites Basic web concepts

Upcoming cohorts

  • Spring 2026 Cohort
    Starts March 3, 2026

    Applications open January 2026 Accepting interest

  • Summer 2026 Cohort
    Starts June 16, 2026

    Applications open April 2026 Planning stage

  • Fall 2026 Cohort
    Starts September 8, 2026

    Applications open July 2026 Early notification

Get program information